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South Shore Bicycles (Urge Bike Products, Urge Snow Products and Brake Authority) donates 1% of its turnover to protect the planet.
«So let’s lead the way to the South Shore, Fred»
this is a nice chat, not without a certain sense of humor, between Yvon Chouinard, the wellknown owner of Patagonia and Fred Glo, partner in SSB, during the french 1% meeting in Paris in july 2011.
Instigator of the 1% project, Yvon Chouinard is an example and an everyday inspiration for South Shore Bicycles.
