1pourcentpourlaplanete

1 % pour la planète

 

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At Urge we have been a member of the 1% for the planet since the creation of our company. So, in addition to trying to manufacture - pack - transport our helmets in the most eco-responsible way possible (i.e. by limiting our carbon footprint as much as possible). We also concretely spend 1% (and sometimes a little more) of our turnover each year to help associations working for the protection and restoration of the environment.

In France we regularly support the Mountain Biker Foundation (http://mbf-france.fr) and in Iceland the Artic Fox Center (https://www.melrakki.is) which fights for the survival of the polar fox (the only predatory mammal on the island). 

In the coming years, we plan to extend this support to other environmental associations that will be recommended to us by distributors in the main countries where we are flourishing.

The 1% for the Planet network brings together companies around the world that have understood the vital need to protect the environment and are concerned about the social and environmental impact of their activities. 

"There is a big difference between giving a percentage of your profits and a percentage of your turnover. In one case, it is a charitable gesture, in the other, entrepreneurs concretely demonstrate that environmental values are at the heart of their company's business plan." (Yvon Chouinard, co-founder of 1% for the Planet)

 1% for the planet/MBF video

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