In 2018, Urge BP is already 10 years old ! A decade spent at the very heart of mountain biking between races, exploring journeys and daily lunch rides. Since the early days, Urge’s guideline was to make MTB helmets and off-road helmets ONLY. Today, seems like we’re the only MTB brand that kept this philosophy alive. We’ve also had in mind since the beginning to add some serious eco-responsible and sustainable ideas to the manufacturing of our products, such as using recycled components and removing plastic whenever it’s possible. We just can’t stop doing what we do and have fun on our bikes but we MUST do it responsibly. To celebrate this unique anniversary, we would like to reveal you our main source of inspiration: our ‘Gringos’ ambassadors who make our favourite sport more and more beautiful every day. Among these passionate riders coming from everywhere we’re sure to be in good company. 

Strangers to each other or to a place, at this precise moment or in our entire life. We’re all different, unique, but united by some common values. Champions, past champions, future champions or simply passionate riders, super fit or so so, young or not that young any longer, famous or discreet, it’s just about Human diversity riding off road bikes wandering in the middle of nature with pleasure, love and respect. Every one of them is looking forward to a better future, when, we hope, Man will find a way to stop being too often a toxic element for the planet and biodiversity.

Arnaud JeraldCamille Servant Jean Marc ima su
Amael DonnetBaptiste Gaillot Sabrina Jonnier
Cedric Tassan ZoobabJulien Rebuffet
Fred Glo Youn Deniaud Fabien Barel
Alex Balaud Alexis ChenevierYannick Sénéchal
Vanessa Michaud BouffardUlyse Francoglio ChamrousseToni Ferreiro
Théo MeuzardThéo Daumas ChamrousseSteven Le Hyaric
Simone MartinelliSerkan Yalniz MudfolksSean Green
Renaud PiolineRaphael DepoivrePaolo & Ulla Goatspeed
Nathan SecondiMarcin MotykaLuli Cox
Lévy BatistaJoao RodriguesJack Carthy
Greg GermainGaetan DupinDavide Sottocornola
 
DanielaTernelliClément Benoit Chamrousse 
  
ETEAM MAVIC La Roue Libre